Smart World: Breakthrough Creativity

“Smart World, Breakthrough Creativity and the New Science of Ideas” is a book written by Richard Ogle. In this book Mr. Ogle talks about the mind and how it can be used to foster creativity. Below, I define the nine laws of breakthrough creativity as it relates to artists.

The Nine Laws of Breakthrough Creativity:

1) “The Law of Tipping Points” – The tipping point is the critical point in an evolving situation that leads to a new and irreversible development. This happened in every artistic movement to date. Your art may not have hit the tipping point, but when it does; you will be in the forefront.

2)“The Law of the Fit Get Rich” – Think of Darwinism: The theory of evolution that states that all plants and animals developed from earlier forms by changing and adapting to their environment for survival. Can your art survive, does it have a quality that attracts people to it?

3) The Law of the Fit Get Fitter – Does you artwork have the traits to engage other artist ? As Picasso brought in so many follows, does your art have this quality? Can you get other artists to see the light of your work?

4) The Law of Spontaneous Generation – Can your style grow and multiply. Look at the Lowbrow or Graffiti scene; it’s infectious, with hundreds of artist thriving.

5) The Law of Navigation” – Treat your creativity and art as a matter of navigation, rather than invention. Tinker, break away to fuel your creativity.

6) The Law of Hotspots” – Breakthroughs happen through hotspots and occur at them. Hotspots create energy. If Andy Warhol didn’t move from Philadelphia to NYC, the art hotspot at that time, pop-art would not be what it is today.

7) The Law of Small-World Networks– You cannot live in a vacuum; you must be part of a network. All networks are connected by hubs, which connect to other networks. Artists have always collaborated, their networks help them to excel. Get into a network today. Use the power of community the internet provides, join forums, and show other artists your work.

8) The Law of Integration – Innovations that bring fundamental breakthroughs are not the end game, they transform common thinking. J.M.W Turner’s revolutionary paintings show the possibilities of this law. His peers did not like or understand his work. With the industrial revolution starting, Turner grasped the inner workings of things, rather than just their surfaces.

9) The Law of Minimal Effort” – You will do your best work when you’re “In The ZONE” (In a state of focused attention or energy so that one’s performance is enhanced). You mind takes the route of least effort when solving problems, so as an artist, your “In The Zone” when your creative juices are flowing. Find that state and keep it for as long as you can.


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