PR 2.0 and Social Networking for Artists

There is a tremendous amount of value that comes out of online conversations in social networking communities. Today, the concept of PR 2.0 focuses on reaching people who are like-minded individuals who share similar interests through meaningful web discussions. And, as you venture into and explore different web communities, whether it’s MySpace or Facebook, you’ll find opportunity to build trust and strong relationships with people. Just by setting up a profile, you open up and make information available about yourself. By taking this first step, you are welcoming the opportunity to talk to people one-on-one and to listen to them. That’s the best kind of relationship building there is!

As an artist, there’s tremendous potential for you to speak directly to someone online who may be interested in your style of art or perhaps they will contact you to help them answer a question pertaining to a period in art history. Either way, you use dialogue to start the interaction and to build the “friendship.” In these social networking forums, you are also able to participate in groups, perhaps with other artists or with people who prefer a particular type of art. On Facebook, when you search under the word “art” about 500 different groups surface that you can peruse and join if you are interested.

Another great opportunity for you to speak with people who share you passion for art is by setting up your own blog and by blogging regularly. You can easily start your own blog through Word Press ( or Blogger ( or you can choose to blog in a social networking community (whether your blog is posted as a part of your profile or within a group that you participate). Blogging is a great way to start conversations and learn about people and have them learn about you. However, whether you are blogging about your favorite artwork, your technique or your passion, it’s really important to make a solid commitment to blogging and to stick with it (however often that may be). Soon you will have people who follow what you say, and look forward to reading your blog, on a regular basis.

In the past, you may have heard that social networking is just a way to collect ‘friends’ rather than a PR strategy, but savvy people are realizing it’s so much more. In fact, it’s one of the best ways to talk to people who are like minded and who are able to share interesting insight. If you listen and listen hard, you will learn, and then you will be able to reciprocate with information that will guide someone else. That’s how to make real friends and possibly gain new followers who end up someday as your best customers.

By Deirdre Breakenridge, Art eXposed President.
Her new book: PR 2.0: New Media, New Tools, New Audiences



Smart World: Breakthrough Creativity

“Smart World, Breakthrough Creativity and the New Science of Ideas” is a book written by Richard Ogle. In this book Mr. Ogle talks about the mind and how it can be used to foster creativity. Below, I define the nine laws of breakthrough creativity as it relates to artists.

The Nine Laws of Breakthrough Creativity:

1) “The Law of Tipping Points” – The tipping point is the critical point in an evolving situation that leads to a new and irreversible development. This happened in every artistic movement to date. Your art may not have hit the tipping point, but when it does; you will be in the forefront.

2)“The Law of the Fit Get Rich” – Think of Darwinism: The theory of evolution that states that all plants and animals developed from earlier forms by changing and adapting to their environment for survival. Can your art survive, does it have a quality that attracts people to it?

3) The Law of the Fit Get Fitter – Does you artwork have the traits to engage other artist ? As Picasso brought in so many follows, does your art have this quality? Can you get other artists to see the light of your work?

4) The Law of Spontaneous Generation – Can your style grow and multiply. Look at the Lowbrow or Graffiti scene; it’s infectious, with hundreds of artist thriving.

5) The Law of Navigation” – Treat your creativity and art as a matter of navigation, rather than invention. Tinker, break away to fuel your creativity.

6) The Law of Hotspots” – Breakthroughs happen through hotspots and occur at them. Hotspots create energy. If Andy Warhol didn’t move from Philadelphia to NYC, the art hotspot at that time, pop-art would not be what it is today.

7) The Law of Small-World Networks– You cannot live in a vacuum; you must be part of a network. All networks are connected by hubs, which connect to other networks. Artists have always collaborated, their networks help them to excel. Get into a network today. Use the power of community the internet provides, join forums, and show other artists your work.

8) The Law of Integration – Innovations that bring fundamental breakthroughs are not the end game, they transform common thinking. J.M.W Turner’s revolutionary paintings show the possibilities of this law. His peers did not like or understand his work. With the industrial revolution starting, Turner grasped the inner workings of things, rather than just their surfaces.

9) The Law of Minimal Effort” – You will do your best work when you’re “In The ZONE” (In a state of focused attention or energy so that one’s performance is enhanced). You mind takes the route of least effort when solving problems, so as an artist, your “In The Zone” when your creative juices are flowing. Find that state and keep it for as long as you can.